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Lexus.com


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Lexus.com


Lead strategy for all Lexus.com and Lexus Drivers website work, including major redesigns, site personalization program, testing, and optimizations. Oversee a team of strategists accountable for all site insights and performance. Create strategies for national campaign initiatives and owned experiences.

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Journey


Journey


Lead the research and development of consumer shopping journeys that form the basis for campaign messaging, experience strategies, and innovation initiatives. 

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SharetheForce


SharetheForce


Target wanted to celebrate the release of Star Wars Episode VII. So we built a way for their guests to share their favorite memories, and turned them into a museum that every fan could explore.

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UnleashYourRrr


UnleashYourRrr


Turn a niche performance car into a halo for the entire Volkswagen brand? Ok. We made something that every driver can relate to. Making race car noises.

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VWcom


VWcom


Lead strategy for the VW.com website, overseeing all major redesigns and optimizations. Work with analytics, user experience, design, copy, and client teams to push the platform forward and improve the shopping experience.